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Get your free copy17 October 2011, 09:02 AM
- North Yorkshire-based Riverford Organic has been announced a winner in the Independent Food Retailer category at the RSPCA Good Business Awards
The organic home delivery company beat off competition from five other retailers to gain the award, which recognises pubs, restaurants and caterers who are going the extra mile for animal welfare.
Guy Watson, founder of Riverford Organic, says, “We are genuinely thrilled to have won this award, as it highlights the lengths we go to ensure that the meat, milk and eggs we sell are as ethically produced as the veg we grow.
“We want to make it as simple as possible for people to buy good food that is produced with respect, by making information about the journey it has made to their plate as available and as transparent as possible,” he says.
The accolade was awarded to Riverford Organic due to the way it communicated its animal welfare story to customers through newsletters and social media, as well as its Meat and 10 Veg campaign, which encouraged consumers to eat better quality meat less often, reducing the demand for intensively reared meat.
“Gaining recognition of this from the RSPCA will help us enormously in spreading the word about what we do, so we’re delighted,” Mr Watson concludes.
