Masterclasses
What to do, and how to do it
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How to: host your first virtual cheese tasting
26 January 2021 Cheese & DairyWith in-person events off the menu, digital tastings offer cheesemongers a fresh opportunity -
What can retailers learn from 2020’s fastest-growing brands?
21 January 2021 CoronavirusKantar has unveiled the brands that grew the quickest last year despite Covid-19, and they reveal an important trend for the food and drink sector -
A cheesemonger’s guide to social media
12 November 2020 Cheese & DairyBuild up a loyal following on social media by tapping into a new pool of fine cheese-loving customers -
How clear communication boosts sales
13 February 2020 NewsSignage and education can make the difference between a sale and a walk-out. Here’s how to get it right -
How to excel at customer service
11 February 2020 NewsThe key to getting repeat business is to consistently provide a special experience for shoppers -
“How to source and promote unusual cheeses”
24 October 2018 Cheese & DairyRuth Holbrook of Paxton & Whitfield talks us through her process -
How to: increase chutney and pickle sales
05 September 2018 AmbientChutneys, pickles and relishes boast major Christmas clout. Keep the demand for the category growing with the help of these key points -
The importance of building a story around cheese
30 August 2018 NewsBehind every artisan cheese there is always a story waiting to be told, explains Julia Harbutt, cheese expert -
Behind The Counter: Selfridges
24 May 2018 NewsWe take an exclusive look at Selfridges’ renowned cheese counter, and discover tips and tricks to help boost your sales -
A guide to cutting and storing cheese
17 May 2018 Cheese & DairyDan Bliss, retail manager at Paxton & Whitfield’s Jermyn Street shop in London, shares her must-follow methods for cheese cutting and storage -
How to: get started in foodservice
30 April 2018 MasterclassesEvolving your outlet to incorporate a fresh food area can add another string to your gastronomic bow - here's how to do it
