05 September 2018, 08:42 AM
  • Chutneys, pickles and relishes boast major Christmas clout. Keep the demand for the category growing with the help of these key points
How to: increase chutney and pickle sales

    PROMOTE PROVENANCE
    There’s likely to be chutney and pickle producers located near your business – stocking their lines can curry favour with customers looking for local produce

      MAXIMISE CROSS-SELLING OPPORTUNITIES
      Placing chutneys and pickles near your cheese counter and pointing out the different varieties they complement can help clinch extra sales

        OFFER SAMPLES
        Putting products on a sampling stand alongside some quality crackers requires little upkeep or staff attention and will pique the curiosity of shoppers

          MEET THE PRODUCER
          Encouraging suppliers to visit your shop and promote their products can prove highly effective for all parties

            INCLUDE THEM IN HAMPERS
            A long shelf life makes them perfectly suitable for including in bespoke hampers