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Get your free copy19 May 2017, 10:15 AM
- Premium cheese importer and distributor Rowcliffe has unveiled a new logo and corporate branding to mark its 50th anniversary
The rebranding reflects both the evolution of the company, as well as celebrates the roots of the business, states Rowcliffe.
The new logo is a dark blue colour with a hint of metallic bronze that the company believes “denotes quality and professionalism with a quiet confidence and understated authority”.
A refreshed strapline that states ‘Quality Cheese and Fine Foods’ highlights the company’s catalogue expansion that now incorporates other quality produce, as well as cheese.
The new branding is being applied to marketing materials and company vehicles, with a new website soon to be launched.
The company was established in 1967 by Anthony Rowcliffe and has grown to become one of Britain’s leading distributors of cheese to the independent trade. Over the years the offering has expanded to include premium charcuterie, olives, oils, vinegars, butters and fish.
Jo Mason, board director of Rowcliffe said, “Our aim is to ensure instant recognition of the Rowcliffe brand by bringing a cohesive and quality look and feel. We now have the toolbox of visual equities to faithfully communicate our quality range and expertise, whilst waving the flag for our artisanal producers. It’s about ensuring that our identity communicates the quality of our unique offer. Our new branding champions every part of our business that contributes towards our success over the last 50 years and in the future.”
