Masterclasses
What to do, and how to do it
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Why (and how) to market your meat and cheese to ethical consumers
24 February 2021 Meat & FishProviding transparency around meat and dairy products is key to winning over conscious consumers -
4 ways to make home workers your new target customer
19 February 2021 CoronavirusFine food retailers face opportunities to cater to the growing ranks of scratch cookers, home baristas and premium snackers -
How to make shoppers love your food business
17 February 2021 DelicatessenWhether you’re a fine food retailer or an SME producer, building customer loyalty is an increasingly important skill in an ever-changing marketplace -
How to target demand for natural food and drink
15 February 2021 MasterclassesWhy is demand for 'clean label' products growing, and what does it mean for the food and drink sector? Will Cowling, marketing manager at FMCG Gurus, explains what consumers are looking for, and how to capitalise on the desire for natural products -
The future of the plant-based trend
11 February 2021 Food & DrinkVeganuary may be over for this year, but the vegan craze isn’t going anywhere. Get ahead of the plant-based bonanza by discovering ways to cater to the growing taste for meat-free food -
How Covid is changing the in-store experience
28 January 2021 CoronavirusFine food shops are adapting to Covid-19 by making physical changes to their stores. With the effects of Covid-19 far from over, we look into how can retailers balance safety with discovery -
How to: host your first virtual cheese tasting
26 January 2021 Cheese & DairyWith in-person events off the menu, digital tastings offer cheesemongers a fresh opportunity -
What can retailers learn from 2020’s fastest-growing brands?
21 January 2021 CoronavirusKantar has unveiled the brands that grew the quickest last year despite Covid-19, and they reveal an important trend for the food and drink sector -
A cheesemonger’s guide to social media
12 November 2020 Cheese & DairyBuild up a loyal following on social media by tapping into a new pool of fine cheese-loving customers -
How clear communication boosts sales
13 February 2020 NewsSignage and education can make the difference between a sale and a walk-out. Here’s how to get it right -
How to excel at customer service
11 February 2020 NewsThe key to getting repeat business is to consistently provide a special experience for shoppers
