Hider Foods cuts range by 20 per cent to drive innovation

The 20 per cent range reduction will enable the business to make space for new and emerging food products from start-up producers as well as supporting innovation from established food brands. Hider Foods has always been a champion of innovation in the food sector and has worked alongside countless food producers on their journey from start-up to established brands, including Peter’s Yard, Belvoir, Border biscuits, and Fudges Bakery.

The range rationalistion will be completed by March 2019 and will allow it to review its pipeline of new and exclusive products in-line with its winter/spring brochure launch.

The distributor has a portfolio of 3,500 all-year-round products which are supplied into farm shops, garden centres, food halls, delis and gift and tourist shops across the UK. It also has an additional 1,000 seasonal lines for Christmas and Easter.

Hider Foods has ambitious plans to grow its fine food business as demonstrated by its recent acquisition of Dart Valley’s Butler’s Grove brand which is proving popular with customers.

Duncan Hider, managing director of Hider Foods said, “Our portfolio has been built over many years and it was about time we refreshed it and made sure everything we offer performs for us and delivers for our customers. The fine food sector has always been dynamic but there’s a real buzz around innovation at the moment. We want to ensure our range continues to appeal by offering the premium brands we’re famous for as well as offering listings to new and exciting products both from the UK and abroad.

“By taking out 750 products, we will make space for a raft of new lines so we will be on the lookout for innovation in 2019. You’ll find our buyers wandering around at The Farm Shop & Deli show as well as Speciality & Fine Food Fair in 2019 or contact our buying team.”