24 March 2025, 06:00 AM
  • The event, at Excel London, continues its legacy of championing natural and organic innovation
Natural Food Expo 2025 opens its doors this May

Sustainability, natural, and organic products have made significant strides in the world of speciality food and drink. As conscious consumerism continues to evolve, it is vital for retailers and foodservice professionals to stay informed about new products, emerging trends, and market opportunities.

For 29 years, the Natural Food Expo - part of the Natural & Organic Products Expo (NOPEX) - has been at the forefront of this movement, providing an essential platform to discover the latest innovations in natural and organic food and drink. 

Visitor registration is now open for the show, which will take place on Monday, 12th May and Tuesday, 13th May at Excel London. Attendees can explore a whole raft of specialty food and drink - including natural ingredients, fine foods, healthy snacks, free from delicacies, sustainable brands, and plant-based innovations. Get your free ticket here.

Event director, Georgina Baker, says “Our long-established event has helped harness the growth of natural, organic and sustainable products for over 29 years. If you’re a retailer or buyer passionate about sourcing planet-positive brands, we can’t wait to see you!” 

The show promises to serve up a delicious mix of products from start-ups and globally recognised names. Exhibitors confirmed include Suma Wholefoods, Clearspring, Doves Farm Foods, The Coconut Co, Gusto Organic, English Tea Shop, Mr Organic – and many more.  As well as UK exhibitors, the show brings an international appeal with pavilions from Italy, Poland, North America, and (for the first time) Sri Lanka. 

New for 2025: Artisan Food and Drink Expo

Artisan Food and Drink Expo will debut as part of Natural Food Expo, offering a dedicated platform for brands that champion provenance, high-quality ingredients, and unique curation. This specialised area within the expo will provide retailers, buyers and foodservice professionals with the opportunity to discover and source exceptional products that resonate with their conscious customers. Brands to see here include: Sucseed, Melie Oü, Drylaw, Gallo di Luce, Chill Spritz, Kult Kefir, Turtle Cereals, House of Chocolate, Biohoney and many more. 

New products, new launches

A major draw for visitors is discovering the latest brands making their debut. The Food Launchpad Zone will showcase groundbreaking startups and bold challenger brands disrupting the market. Brands to see here include Marpe Organics, Granola Fan Club, J Wilson Food Service, Huskers Coco, Patterfly, Guru World Food and Spices, RawQFoods, Veg Kingdom, House of Chocolate, Forty Thieves, The 44 Group (Omoss), and Superkeen.

Beyond the Launchpad Zone, the show’s popular ‘Innovation Showcase’ is the ultimate destination for discovering products launched in the last 12 months. Here visitors can vote for their favourite products to win an innovation award, which will be announced to exhibitors on the end of day one. 

The full exhibitor list is now live, check it out here

“Attending NOPEX is important, it’s how we understand what’s out there. We spend so much time glued to our screens, so it’s nice to interact with brands face to face. This is the place for innovation, there’s loads of products and brands here I haven’t heard of before and some that I’m familiar with, so there’s something for everyone,” says Oliver Chadwyk-Healey, branded innovation manager at Waitrose & Partners.

Register for your FREE trade ticket here: