- Hear more about exciting innovations and trends within the natural food and drink sector at Natural Food Expo 2025
Natural Food Expo
The leading UK event for natural, organic and health products manufacturers and retailers.
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Natural Food Expo - the trade event for discovering the latest insights, innovations, and trends in the natural, organic, and sustainable food and drink industry - returns to Excel London from 12th to 13th May.
As part of the renowned Natural Organic Products Expo, this important event has been driving the natural and organic movement for nearly 30 years. It’s where retailers, foodservice professionals, and brands connect, and where industry experts gather to shape the future of food and drink.
Free registration is open, so get your ticket now to save the £50 door fee.
Natural Food Expo has curated an incredible line-up of visionaries across the two days. From panel discussions to thought provoking keynotes, here are just a few sessions not to be missed:
Whole Foods Market: Our Top Trends 2025
In this session, Jade Hoai from Whole Foods Market will share some exclusive insights on the latest innovations on the market, and what they think is on the horizon.
Plant Based vs Vegan, what are consumers really looking for?
Join Mirrin Lewis, deputy sales manager at The Vegan Society talk about animal-free products that are growing in popularity and how not all brands use the label ‘vegan’ but use alternatives like ‘plant-based’ instead. Using consumer surveys to try to understand how words like ‘vegan’ and ‘plant-based’ are being interpreted by shoppers suggested there was much confusion and uncertainty amongst consumers.
Panel: Selling what you stand for, not just products on shelves
Join this interactive panel discussion (featuring retailers Natural Health, Better Food and Planet Organic) on the benefits and challenges of selling a vision and creating an identity for your store beyond the products that you stock.
Soil Association: Organic Market Update
Hear from Georgia Phillips (Soil Association) and Tom Smart (Counter Culture Drinks) about the latest updates on the growth of the UK organic market, and take away useful tools to inform your business strategy.
How Denmark is replacing ultra-processed food with organic and plant-rich foods (and how we can do the same)
Danish expert in plant-rich food systems Ebbe Korsgaard will be quizzed by UK sustainable food specialist Simon Wright. You will gain insight into how partnerships increased organic food uptake, put plant-rich on the menu and addressed the issue of UPFs.
From Social Media to Store Sales: Mastering the Customer Journey
How do customers discover your store, and what makes them step inside - or walk straight past? In this session, small business champion Dave Christie will guide you through the complete customer journey - from social media to in-store experience.
10 trends to watch in 2025
Mary Allen, founder of Natural Brand Works is back for her popular session all about upcoming trends. With key information gathered from international trade events, gain up to date insights on 10 key trends that are set to shape the industry in 2025 and 2026.
View the full seminar schedule and timings here.
Register now!
Natural Food Expo returns to Excel London from 12th to 13th May and will co-locate with Natural Health Expo and Natural Beauty Expo. Register here for a free trade ticket.
