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Get your free copy08 December 2016, 07:42 AM
- Harry Pratt and Daniela Elstone, deli supervisor and sales advisor at Suffolk Food Hall, share their retailing dos and don'ts
DO
● Know your products, get excited about what you are selling, chat about serving suggestions and other lines that complement the product.
● Put samples out! People love free food, it will attract them to your counter and give you the opportunity to sell them.
● Have clean glass and a tidy counter at all times.
DON’T
● Face away from the counter, and always acknowledge customers even if you’re busy cleaning or checking off a delivery.
● Place hard cheeses on top of soft ones - a simple one, but it still happens!
● Judge your counter from where you serve. Walk around the front and view how the customer sees things, as there will always be things that need tweaking or refreshing.
