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Get your free copyStuart’s top tip:
“We should all use supermarkets to learn from, as they’re spending millions of pounds on looking at the market and developing new meals and formats to suit the customers’ changing needs. They’re doing all of the hard work for us with regards to upcoming trends and the like, so let’s let them get on with that and we can reap the rewards!
“I know a lady who works for Marks & Spencer and spends all of her time travelling around the world with chefs, discovering new food and coming back and establishing it here. We don’t have the capacity to do that, but there’s no reason why we shouldn’t get inspiration from the people who can.”
Stuart’s dos and don’ts:
DO
● Be innovative
● Listen to the customer
● Keep an eye on supermarkets
● Ensure you have good staff offering good service
● Turn a bad experience into a good experience
DON’T
● Don’t expect the best
● Don’t let cleanliness slide
● Don’t be lazy about putting your ideas into practice
● React badly to negative reviews
● Don’t forget the importance of good presentation