Selfridges Birmingham Welcomes Producers

The ‘Your Food, Our Foodhall’ campaign has been launched to promote local produce alongside well-known brands. Producers are being invited to showcase their products to a panel of buyers from Selfridges London head office.

Successful products will be on shelves in July, in time for Selfridges Celebration of Food.

Vicki Cain, general manager of Selfridges Birmingham said, “Birmingham and the wider West Midlands region is a hotbed for talented foodies and the volume of independents and start-ups demonstrate the truly entrepreneurial spirit of the area.

“Farmers markets and street food stalls are very popular at the moment and we know that there are many great producers currently showcasing their products on these circuits. Our ‘Your Food, Our Foodhall’ event will give them the chance to elevate their fantastic foodstuffs to reach an even larger audience and who knows - their product could be the next best-selling item on the whole of Level 1!”

To be considered, producers must fill out the questionnaire at www.selfridges.com/yourfood by 25th March, and successful applicants will pitch to Selfridges buyers on 9th April.