29 May 2007, 15:09 PM

  • According to new research from RTS, consumers are turning away from ready meals in favour of fresh fruit and veg.

The report, RTS’s Big Food Guide 2011, states that expenditure on fruit and vegetables is set to increase by £600m between 2006 and 2011, compared with an increase of just £300m in ready meals sales.

The trend is repeated across Western Europe, including France, Germany and Italy and the study cites certain factors for driving the growth - pre-sliced vegetables, ready-to-eat salad mixes, convenient servings of fruit and the demand for organic produce from health-conscious and environmentally aware shoppers