26 August 2008, 01:22 AM
  • The Best New Deli Award is looking for a delicatessen that is less than two years old and is 100% committed to seeking, displaying and selling the best of British cheese.

Sponsored by Speciality Food, the leading trade magazine for the fine food industry, the award aims to put one exceptional cheese seller firmly on the map. “This award is a fantastic opportunity to get free publicity for your store, as well as a deserved pat on the back for support our nation’s fantastic cheese producers,” says Speciality Food editor, Nicola Mallett.

“We are hoping that lots of new delis will enter and prove that independent retailers are the best place to find fabulous cheese in peak condition,” she adds.

The winner will pick up a trophy, tickets to the British Cheese Awards Trade Day (including travel expenses and overnight stay) and two free places on one of Juliet Harbutt’s renowned cheese courses.

The judges will be looking for delis that are committed to British cheese, have been open less than two years, have a passion for British cheese and generally put their heart and souls into selling it. “There are so many fantastic cheese varieties in the UK and we want to find a retailer that is really selling them at their best,” concludes Miss Mallett.

The award is now open for entries and Speciality Food is calling on interested delis to prove their worth. To find out more about the Best New Deli award, or to enter, contact the British Cheese Awards now on 01608 658 929, or on cheese@thecheeseweb.com. Closing date for entries is 11th September.