Free digital copy
Get Speciality Food magazine delivered to your inbox FREE
Get your free copy- Customers intend to shop less often and within a closer radius of their home because of the high cost of fuel
According to the latest research from IGD’s ShopperTrack, over half (52%) of shoppers said they would shop less frequently if petrol prices continue to rise, to save on the number of trips they make.
A similar proportion (50%) plan to use shops nearer to them in order to use their cars less.
Nearly a third (31%) would also consider shopping more online to save on motoring costs.
Shoppers with young children and those living in the north of England are most likely to be impacted by high fuel prices.
Joanne Denney-Finch, chief executive, IGD, says, “Petrol prices have shot up in the last two years forcing shoppers with cars to make tough decisions on how they spend their money. They are telling us they plan to prioritise groceries and petrol, while cutting back on other items.
“Households are facing a number of pressures on their budgets and they are increasingly looking at ways to economise, while not compromising on quality. More than three-quarters (77%) of shoppers said they pay a bit extra for premium quality groceries, such as locally produced items and those with higher welfare standards.
“The high cost of fuel means that shoppers are also thinking about using the internet more for their food and grocery shopping,” comments Ms Denney-Finch.
