Paxton & Whitfield Opens New Chelsea Store

The new shop – which opened on 16th October – is managed by Ben Newell, trained at Edinburgh-based I J Mellis, and staffed by team members who have gained experience at Paxton & Whitfield’s flagship store in Jermyn Street, Piccadilly.

The Cale Street site offers a wide range of artisan cheeses and accessories, fine foods, alcohol and hampers, as well as an extensive range of services including in-store tastings, private events and a cheeseboard service, where customers will bring their cheeseboards from home to be dressed by a member of the Paxton & Whitfield team.

Ros Windsor, managing director of Paxton & Whitfield said, “The success of our pop-up shop made us realize that there was a real need in the area for a dedicated cheesemonger.

“Whilst the pop-up was running we got to know a lot of local customers, offering them our great service and becoming ‘the local cheesemonger’. This area of Chelsea is very much about the local community and we look forward to being a permanent member of that community.”