New Product Categories at Natural Food Show

From 1st to 2nd April at the Olympia, in London, the show will play host to over 300 exhibitors from around the world, all focusing on natural, organic, and Fairtrade products.

For the first time, drinks and special diet products will have their own sections in the New Product Showcase, alongside the already existing food and organic food categories.

The new drinks category will see established names and emerging companies exhibiting side-by-side, and includes artisan drinks producers, organic juices, exotic teas and herbal infusions.

Exhibitors coming to the show with new drinks include Dragonfly & Tick Tock Teas, Equal Exchange, Heath & Heather and JUNA.

Drinks made with coconut water are predicted to be a key trend in 2012, and there will be several exhibitors showcasing the benefits of coconut water, including ZICO, Chi, Go Coco and returning exhibitor Coconutty.

The special diet category will focus on wheat, gluten, dairy, meat, eggs, yeast, soya and sugar replacements, to cater for intolerant consumers or those looking to lead a healthier lifestyle.

Returning exhibitors who will feature in this new category include Marigold Health Foods, Nature’s Path UK, The Booja-Booja Company and Eskal Foods Europe.

Some of the free-from products on show are chocolate truffles, gluten-free oats and muffins, fruit snacks and coconut milk yoghurt.