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Make Sampling Work For You

28 September 2016, 11:14 AM
  • Sampling can be the most important part of your retail operation, says Adrian Beale of Buckley & Beale
Make Sampling Work For You

There are many reasons why a retailer would choose to offer free samples of their products. Here are the useful advantages:

Promote new items

Increase sales of an already popular line

Seasonal sampling

Highlight niche or unusual products

Sell over-stocked lines

Sell featured lines - something shown in an advert

Build rapport with customers

Market research

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