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Get your free copyThe bigger shop is located on Harrogate Road alongside other food businesses including The Fruit Stall, Neil Smith Butchers and Tarbetts Fishmongers.
Founded by Stephen Fleming in 2012, the business initially focused on farmers’ markets. After a short spell in Leeds’ Kirkgate Market, George & Joseph opened the doors to its first shop on Regent Street in August 2013. Turnover has more than doubled year-on-year, states Stephen, and the business now employs four part-time staff.
Stephen said, “This is a very exciting move for us. The prominent location on the Harrogate Road, next door to the other successful food businesses, gives us access to a larger audience and customer base. The new premises gives us room for a larger cheese counter, as well as more space for complementary delicatessen products such as bread, charcuterie, olives, beers and wines. We have already seen a dramatic increase in trade since moving a few weeks ago.
“We are starting to gear up for Christmas, and the larger shop means we can offer more cheese than ever. We also have plans for
a dedicated events space and tasting room.”