Ice Cream Sales Surpass £1 Billion

The study, carried out by food analysts at Mintel, found frozen yoghurt to be the biggest success, with sales rising by 50% between 2009 and last year, despite only accounting for one percent of the market.

Sales of ice cream and related frozen products reached £910 million five years ago, and Mintel forecasts a rise of 12% by 2017 to £1.2 billion.

Amy Price, senior food analyst at Mintel, said, “While the market has been fuelled by inflation, which has seen the average price per litre of ice cream rise by more than a quarter over the past five years, ice cream remains an affordable treat for most of the nation.

“Ice cream occupies an affordable price position in the context of the overall food market. The relatively cheap cost being one of the most important drivers of underlying growth throughout the economic downturn, helping to position ice cream as an affordable treat,” she added.