Food Consultancy Firm Offers Aid to Expanding Food Businesses

Routes to market have adapted to support local growers and processors in order to meet the growing demand for new tastes and the emerging trend for locally-grown food. Space on store planograms, merchandising and local advertising have aided this evolution, and a rise in the number of and support for regional markets can be seen. It has even been predicted that the mighty multiples are re-visiting their store size strategy to cater for the demand for ‘local’.

Managing Director, Ben Robinson advises that stepping into a new world of branding, positioning and category management can seem a daunting challenge, especially when it come to investment in listings and shelf space. Business Directed helps to build an innovation pipeline, and offer a cost-effective way to get the ball rolling by preparing an initial outline feasibility analysis at no cost.

Business Directed work on achievable and realistic plans for brands by looking at the challenge of financing growth and view options for strategic partnerships and joint ventures, both at home and internationally, plus options for future tax planning and a managed exit strategy.