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Get your free copy23 November 2012, 09:48 AM
- The Cumbrian Tourist Board has organised a roadshow around Belgium to promote exports of the county's beer
Award-winning ales such as Bluebird Bitter, Langdale Beer, Loweswater Gold and No. 9 Barley Wine are all made in the area, which is the main reason behind the trip.
Mary Houston, food tourism manager for Taste Cumbria, said, “This is a great opportunity to discuss our industry, our concerns and also promote our region’s distinctive beers to our MEPs and spread the word (and great taste) of our wonderful beer. This is a great exercise in trade promotion and I look forward to hearing many success stories for our breweries as a result of this trip.”
Jeff Pickthall, a beer writer who is involved with the trip, added, “We’ve been working hard to make sure Cumbrian beer stays top of the serious beer drinkers’ list. Business is fast growing beyond the region for our amazing beer and the trip to Brussels will no doubt enable us to gain even more Cumbrian beer fans and improve trade and business for Cumbrian brewers.”
