Cheese Shop Enjoys Online Success

The Old Cheese Shop, in Hartington, is selling its cheese in conjunction with Visit Peak District and Derbyshire as part of an initiative to highlight, promote and drive online traffic to Peak District produce.

Claire Millner, co-owner of the Old Cheese Shop, told the Derbyshire Times, “It’s a real success. A third of our hits now come from the Visit Peak District and Derbyshire e-shop, and it’s only recently gone live!”

David James, chief executive of Visit Peak District and Derbyshire, added, “It’s excellent news that our new ‘Inspired by the Peak’ portal has had such a positive impact for the Old Cheese Shop within weeks of its launch. Their experience has shown that it has great potential to give tourism-related businesses an all year round platform to sell their goods and services to a huge audience via our website, which attracts more than three million visits a year.

“I hope it will encourage more people to book space and give visitors a true flavour of the area – putting them in touch with everything from quality food and drink to special experiences.”

Dr Peter Dewhurst, a strategic director at the University of Derby, which helped to set up the website, commented, “The e-shop turns people’s computers into a shop window for the Peak District. Top local producers can now tap into a worldwide web of potential customers. I hope it will also boost tourism, as visitors old and new can now quite literally get a taste of the Peak sent directly to their homes.”