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Get your free copyAllan Bennett was awarded the prize for his traditional pork pie at the West Midlands event, organised by BPEX.
He went on to win another accolade for his pork pie with black pudding, which won the Speciality Hot Eating Pork Pies or Pasties category.
Mr Bennett said, “We do the job right – it’s not rocket science! All our products are made on the premises using good quality ingredients. We spend time perfecting them to make sure they are the best and the results speak for themselves.
“Now is an ideal time for butchers to stand out. As an industry, our customer service is top notch, we know the provenance of our meat and we take pride in our work. These awards couldn’t come at a better time and we’ll use them to our advantage. The certificates go in the window, we have a promotional board outside and samples of the winning products for customers to try before they buy.”
Craig Finch Butchers also won several awards at the show, picking up champion titles for Traditional Pork Sausage, Speciality Pork Sausage and Speciality Pork Product.
Mr Finch commented, “Setting up a new business has meant I’ve had to work incredibly hard. These events are a fantastic way of showcasing what we do well and getting input from some of the best in the industry at the same time; helping us turn gold award-winning products into champion ones. I’ve also picked up lots of product inspiration. The Pork with Cheddar and Spring Onion Sausage which was Speciality Pork Sausage category champion, for example, was based on a sausage I’d seen at a previous event.”