Industry Event Adds Interest

29 May 2009, 17:32 PM
  • In a bid to increase the appeal of speciality cheese to all ages, a group of eleven primary school children were invited to select the winner of Britain's Smelliest Cheese competition

The category made its debut at the Royal Bath & West Dairy Produce Awards earlier this week.

Announcing that the accolade should go to Charles Martell’s Stinking Bishop, the students received rapturous applause for their ingenious judging.

Descriptions that the cheese had a similar aroma to ‘hamster’, ‘cow-pat and pickled onion’ and ‘gone-off cake mixture,’ raised many a smile.

“The idea that the kids should judge the cheese was just brilliant,” says Liz Chidgey, cheese buyer at County Stores cafe and deli in Taunton. “It encourages more people to attend the awards,” she adds.

Mr Martell also agrees with adding a younger dimension to the competition. “Not only is this great publicity, it’s also such great fun,” he says. “I think there is definitely a case for more events like this – it’s an opportunity to get everyone interested in the many different cheeses we have to chose from in this country,” he adds.

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