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Get your free copy10 March 2014, 09:05 AM
- The UK's largest independent milk processor and cheese producer has rebranded its packaging in line with its prominent values of sustainability, provenance and tradition
‘Clothier family stories’ will be printed on the packaging to illustrate the family’s farming heritage and will be paired with a family photograph to bring the brand to life.
The producer’s focus on creating a symbiotic relationship with the countryside is represented by the new 100% Green logo, and the Somerset Cow illustrates the company’s commitment to provenance, regionality and a short, British supply chain. The packaging includes a window so consumers are able to view the cheese while packaged.
Rich Clothier, managing director and third generation family member said, “More and more consumers are looking for brands that are local and traceable and our new packaging helps highlight these values by communicating our provenance and our heritage of family farming here in Somerset.
“Trust and transparency are even more important since the Horsegate scandal and we also wanted to communicate our brand values of honesty and integrity through our new design.”
