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Get your free copy1 Include tasting notes and all other details on your cheese labels
2 Offer tasters of anything which appears to catch their interest
3 Pre-pack cuts of cheese in various sizes. Priced pieces avoid awkward enquiries. Pre-cuts also allow you to make use off oddly-shaped and sized of-cuts, too
4 Appearance is very important. Ensure work areas are spotless and cling film is unwrinkled. Attractive displays sell cheeses
5 Promote a ‘Cheese of the Week’ and offer back story notes together with tasters
Image: Low Sizergh Barn