Forest Feast owner acquires Indie Bay Snacks

Pioneering snack manufacturer, Kestrel Foods, has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Food’s award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70% less fat than crisps.

Adam Draper, managing director of Nurture Brands, said, “As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco, I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio.”

Michael Hall MBE, founder and CEO of Kestrel Foods said, “The acquisition of Indie Bay is aligned to our ambition of creating a fast-paced and innovative snacking business. We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability.”

Kestrel Foods’ own flagship brand, Forest Feast, has grown over 30% in the last year, a result of increased brand awareness and penetration, and further gains in distribution.