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Get your free copyWhat would you be doing if you weren’t in the food industry?
I can’t imagine a life not in food and drink! Hmm if I wasn’t working on the brand side, could I become a travel food/restaurant critic - does that count? I love watching ‘Somebody feed Phil’. Maybe one day I could make ‘Somebody feed Freya!’
What was your first job?
Technically this one! I did however do some ad hoc internships before, and worked at Vita Coco as a brand ambassador whilst at university. Selling tropical coconut water in windy cold Edinburgh was a pretty hard gig!
What inspires you?
Making people feel good and fall in love with kombucha. (Also, trying to make gut health a bit sexier than it is perceived today!)
What’s the worst job you’ve done?
When I interned in a pickle shop in Berkeley, massaging cabbage for hours to make sauerkraut (daily!).
What’s your favourite part of your job?
I love dreaming up NPD – innovation is always a fun part! Working on the Fix8 brand, connecting with customers and seeing Fix8 on the shelf is always a pinch-me moment. Drinking my body weight in Fix8 daily, that’s really the best part of the job though.
And your least favourite?
Without a doubt: new line forms!
How about the food industry?
It is so dynamic! People will always need to eat and drink. Taste is constantly changing, reinventing itself, it’s different across the world. It’s an incredibly fast-moving and exciting industry to be in, you could never be bored.
What would be your last supper?
I had an AMAZING lobster bisque with orzo in Greece this summer – so probably that again, with plenty of Assyrtiko wine!
What’s your motto?
You can’t eat an elephant in one sitting.
What’s the weirdest thing you’ve ever eaten?
A scorpion in Bangkok. Although it only tasted of bacon, it wasn’t particularly nice.
What’s your favourite book?
I read Glittering a Turd this year and it was one of the most inspiring and heart-wrenching books I’ve ever read!
Sweet or savoury?
Definitely sweet.