Simply Good Food TV launches Nigel Barden-fronted show on Amazon Prime Video

The new programme will run for an initial six weeks and will see Nigel Barden showcasing a range of food and drink products and trialing recipes from new cookbooks, all in support of artisan producers and “food heroes”.

Barden previously showcased speciality food and drink products as part of a long-running weekly cooking segment on BBC Radio 2’s Simon Mayo Drivetime.

Drivetime Dishes will later air on Simply Good Food TV, making the programme accessible to the food and drink app’s 550,000 subscribers.

Simply Good Food TV, founded by TV chef and author Peter Sidwell, was launched in 2016 in recognition of the growing trend for consumers to access food and drink content via mobile smart devices. Simply Good Food TV states that the new added-value service will help the business to achieve a forecasted growth of over 1m subscribers within the next six months.

Commenting on the partnership with Amazon Prime Video, Peter Sidwell said, “The UK Subscription Video on Demand (SVoD) market is exploding. Just as consumers are choosing to shop online, they are now also opting to access programming – including food-related content - via the internet, at a time that suits them.

“The UK SVoD (Subscription Video on Demand) is dominated by two main players: Netflix and Amazon. Amazon are currently the runners up in this battle, however, they have one significant advantage over Netflix - a massive global dominance via their online shopping channel, which Amazon Prime Video is perfectly poised to take full advantage of.

“This move will enable Simply Good Food TV to extend the reach of its unique programming to a wider global audience, representing an excellent proposition to any brands already aligned with our product.”