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Get your free copy04 July 2023, 08:42 AM
- Athena Lee, marketing manager at ShelfNow, highlights three ways independent retailers can cater to customer demand with pasta, rice and cooking sauces
In 2023, independent retailers can effectively cater to the demand for pasta, rice, and cooking sauces by considering the following strategies:
High-quality and authentic products: Independent retailers should prioritise stocking high-quality pasta, rice, and cooking sauces made with authentic ingredients. Customers value products that offer true flavours and deliver taste and quality that will encourage repeat purchases.
Embrace health-conscious options: Health-conscious consumers are increasingly seeking pasta, rice, and cooking sauces that align with their dietary preferences. Independent retailers can cater to this demand by offering options that are organic, gluten-free, vegan, or cater to specific dietary needs. Providing healthier alternatives can attract a broader customer base.
Educate and engage customers: Independent retailers can engage with customers by providing information and education about different types of pasta, rice, and cooking sauces. This can be done through informative signage, recipe suggestions, or even hosting cooking demonstrations and tastings to showcase the versatility and potential uses of the high-quality products that they stock. The human touch will also differentiate independent stores from retail chains.
By implementing these strategies, independent retailers can effectively meet the demand for pasta, rice, and cooking sauces in 2023, ensuring that they remain
competitive and relevant in the evolving market landscape.
