UK’s First Fairtrade Cola

With sales of fair trade products growing by over 50% year-on-year, the team at Ubuntu felt that the time was right to help move fair trade into mainstream consumption by entering the iconic cola market. In response, Ubuntu is a great tasting, refreshing cola, made using Fairtrade sugar from Malawi and Zambia.

Research commissioned by The Ubuntu Trading Company showed that consumers have been waiting for a brand like Ubuntu. The team worked hard to develop a cola with personality and a great flavour that people would love to drink. They also wanted to create a brand that combined a strong ethical stance with contemporary brand values, that enables active participation in the fair trade movement and a brand that delivers on taste.

Ubuntu cola was blind tested in Manchester, London, Birmingham and Bristol and over 75% of respondents in research said that they would buy the cola if it was made available to them.

Ubuntu is available from Deli28 on Tel. 0117 3005511, email sales@deli28.co.uk or visit www.deli28.co.uk