Pipers Crisps - A Fresh New Look

After nearly eight years of sustained growth, Pipers Crisps is refreshing its brand and redesigning its packaging to accurately reflect its core values and emphasise what the brand stands for.

Lincolnshire-based Pipers Crisps has fast become the gourmet crisp brand of choice in pubs, coffee shops, delicatessens, farm shops and independent retailers.  For resellers, the Pipers Crisps brand offers high earnings potential and a genuine point of difference.  For consumers, the Pipers Crisps brand stands for a great tasting product with unique flavour provenance.

The new name on the pack is ‘Pipers Crisp Co’, highlighting not only the product itself, but also emphasising the company behind the brand - the people, the expertise and the great service that comes as part of the Pipers brand promise.  The name boldly takes centre-stage on the new pack design and the updated logo incorporates the important message ‘Made By Farmers’.  Pipers Crisps are renowned for their great taste and strong flavours, sourced from passionate regional producers.  The provenance of these flavours is essential to the brand, so the source of the flavour is named on every pack.

Alex Albone, Managing Director, is excited by the new development:  “We endeavour to make the tastiest crisps in Britain. We’ve spent a number of years growing our brand so we understand what Pipers means to our customers.  This redesign emphasises our strengths and helps us stand further apart from our competitors.  What makes Pipers Crisp Co different?  We make our own crisps, unlike many other newer brands, and we don’t make crisps for anyone else.  Also, we hand cook our potatoes which gives our snack a crispier texture.  We know what we’re doing and we care about product quality, freshness and shelf life.  Our flavours come from specialist sources, picked to be the tastiest and to provide authentic provenance,” Albone says.

“Another important factor is that we don’t sell Pipers Crisps to supermarkets,” Albone says.  “We prefer to focus on giving our discerning retailers a premium quality, gourmet crisp with a real point of difference.  This gives them a genuine opportunity to generate high earnings from greater sales values and margins,” he adds.

The range of Pipers Crisps still comprises the same seven great-tasting varieties as before, although for consistency across the range the names have been changed slightly.  The new names are; Cheddar and Onion; Cider Vinegar and Sea Salt; Black Pepper and Sea Salt; Sea Salt; Spicy Tomato; Sweet Chilli; and Unsalted.  Pack sizes are 40g, available in cases of 24 and 40, or in sharing bags of 150g in cases of 15.  Custom made point of sale equipment is available.
Pipers Contact Details: Tel 01652 686960, www.piperscrisps.com