Pipers Crisps – A Fresh New Look

Pipers Crisps is refreshing its brand and redesigning its packaging to accurately reflect its core values.

The new name on the pack is ‘Pipers Crisp Co’, highlighting not only the product itself, but also emphasising the company behind the brand - the people, the expertise and the great service that comes as part of the Pipers brand promise. The name boldly takes centre-stage on the new pack design and the updated logo incorporates the important message ‘Made by Farmers’.

Pipers Crisps are renowned for their great taste and strong flavours, sourced from passionate regional producers. The provenance of these flavours is essential to the brand, so the source of the flavour is named on every pack.

The range of Pipers Crisps still comprises the same seven great-tasting varieties as before, although for consistency across the range the names have been changed slightly. The new names are; Cheddar and Onion; Cider Vinegar and Sea Salt; Black Pepper and Sea Salt; Sea Salt; Spicy Tomato; Sweet Chilli; and Unsalted.