The bread bags are made from Mater-bi film that will break down to carbon dioxide, water and organic humus with no toxic residue. “The compostable bags are a natural step for us,” commented Lindsay Williams, Village Bakery Melmerby marketing manager. “Our entire range is organic and we are working hard to make all our cardboard packaging recycled and recyclable, so we are delighted to now have compostable bread bags. It is a big step forward and will have a positive environmental affect.”
The Mater-bi film contains raw materials from both renewable and sustainable sources and contains non-genetically modified starch.
Along with the new bags, the Village Bakery bread packaging will also be given a fresh new look and a new bread has been added to the range: Spelt Bread. Williams added: “The new bags will have greater on shelf presence and will bring the bread bags in line with the rest of the new look Village Bakery range.
“The Village Bakery packaging is currently under-going a revamp and while most of the products are already in the new packs, we wanted to have our compostable bags ready before changing the bread bags. The new packaging clearly communicates the organic values of the brand and that the bags are compostable, while retaining the windows so consumers can see the type of bread they are buying.”
Initially, four breads in the Village Bakery range will be packaged in the compostable bags with plans to extend this across the range. The spelt bread, along with Organic Rye, Organic Rye with Coriander and Organic Country bread, will be packed in the compostable bags.
With over 30 years’ experience in baking organic artisan breads, the Village Bakery only uses simple natural organic ingredients and makes its products without any of the additives other bakers say are essential. A minimum of processing is used to create the range of cakes, biscuits and breads. Products are baked using renewable energy and all cardboard packaging is recycled/recyclable (the boxes are printed on 95% recycled board; the remaining 5% is made up of virgin fibres which are sourced from a mill which supports responsible forest management). The range is suitable for vegetarians.
For more information please contact The Village Bakery tel 01768 898437 or email info@village-bakery.com
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