Jelly Belly UK

Since creating the Original Gourmet jelly bean™ 37 years ago, Jelly Belly Candy Company has exemplified flavour exploration.

Now offering an astonishing 100 true-to-life flavours in over 75 countries around the world, Jelly Belly has become an iconic brand, recognised for having revolutionised the humble jelly bean.

Jelly Belly has been voted a Cool Brand by the British public for the last six years.  It enjoys unparalleled shopper loyalty in the UK because the beans are quite simply, absolutely delicious and offer extraordinary variety.  Customers can’t quite figure out how so small a bean can pack such a huge flavour punch – but the quality is no secret and no mystery.  Each Jelly Belly jelly bean can take up to 21 days to create and does not hit the shelves until it has been perfected.  It is the real bean !

“Jelly Belly UK bucked the recession with significant year-on-year growth,” says Tony Alfano CEO of Best Imports’  official UK importer of Jelly Belly jelly beans.  “This has continued into 2013, and is due to an increase in SKUs across more retail outlets.”

The world’s first chocolate-covered jelly beans - Jelly Belly Chocolate Dips - offers something very special for both candy and chocolate lovers alike and is proving hugely popular.  Another hit is the POS 40g Jelly Belly jelly bean 10 flavour mix introduced as a convenient guilt-free treat at check-out tills.  Jelly Belly jelly beans contain zero fat and are only 4 calories each.    The beautifully packaged range of 125g boxes – which include 10 Assorted Flavours, Hello Kitty, Fabulous Five, Sours, Cocktail Classics, Beanaturals, Chocolate Dips and Bean Boozled has transformed Jelly Belly gifting while meeting the needs for a burgeoning “sharing” market.

Best Imports has represented Jelly Belly for over 25 years and has matched the product’s excellence by providing a superior and reliable service to retailers.  This year there will be an increased commitment to customer promotion.  Perhaps this is your Jelly Belly time too!