Flower Power

Shaking up the soft drinks market is the UK’s first ever superflower drink, Hib!, an innovative and aspirational premium soft drink that looks set to pioneer a new trend in the superfoods category.

Hib! is made from the Hibiscus flower bush which gives the drink its ruby red colour, delicious refreshing taste and positive health benefits. It is made from pure spring water and is naturally caffeine free with no artificial additives, colourings or flavouring. Hib! Also contains a source of anthocyanin antioxidants which protect cells in the body.

New Hib! comes in one litre tetra packs (cases of eight, RSP £1.79) and convenient 330ml plastic bottles (cases of 24, RSP £1.25) in two delicious flavours - Hibiscus and Grape and Hibiscus and Peppermint, lightly sparkling 750ml and 250ml glass bottles and a 450ml cordial. 

Hib! will be supported by heavyweight consumer PR, advertorials in the glossies and major consumer show attendance. 

For details contact Alan Ramsey Tel. 07711 798 877, email sales@hibdrinks.com or visit www.hibdrinks.com