The Drury Tea and Coffee Company has added two new varieties to its range of pyramid teabags.
It includes perennial favourites such as Earl Grey and Assam FOP, alongside some very exciting green and white teas, tisanes and infusions.
The pyramid shape allows the tea to brew more efficiently and also permits the use of larger leaf teas. Each variety is differentiated by an art deco-style pack illustration relevant to the respective tea type, evoking the mood of the thirties when Drury was founded. Retail prices for packs of 15 vary between £3.50 and £4.95 depending on the variety.
To help sell the teas through, Drury has designed a colourful counter-top merchandiser which holds 60 packs together, with a matching wall poster featuring some of the stunning Art Deco illustrations. It is offered free with qualifying purchases.