Chorizo Flavour for Pipers Crisps

Pipers Crisps is introducing a brand new Chorizo flavour into their range of tasty, gourmet crisps.

All Pipers Crisps’ flavours are sourced from carefully selected, passionate, artisan producers - and the new Chorizo flavour is no exception.  It is sourced from Kirkby Malham, Yorkshire, where specialist farmer and butcher Chris Wildman rears his rare-breed pigs and creates unique Yorkshire Chorizo in the on-site charcuterie.

Alex Albone, Managing Director of Pipers Crisps, explains:  “I’d wanted a meat flavour in the range for some time, but hadn’t found the right taste or an appropriate producer.  When I visited Chris Wildman at his family-run enterprise, I knew I’d found the taste and provenance I was looking for.  Chris himself is a fifth generation butcher, so he knows a thing or two about meat.  The on-site charcuterie is really exciting.  Chris uses only local, rare-breed, outdoor reared pigs to produce a range of hams, bacons and sausages - including Chorizo - for local businesses and farmers’ markets.  This delicious Kirkby Malham Chorizo is the perfect taste for our crisps - a distinctive, strong flavour without being too salty,” Alex adds.

Kirkby Malham Chorizo is the first new flavour to be introduced by Lincolnshire-based Pipers Crisps for several years, as Alex explains:  “Unlike many crisp manufacturers, we don’t go in for fashionable or seasonal flavours - we’re only interested in long-term relationships with specialist, artisan flavour partners.  Our range now includes eight great flavours, so there’s something for everyone.”