Herefordshire premium potato chip producer, Tyrrells has partnered with the Federation of City Farms & Community Gardens charity to launch two new flavours, available exclusively to UK Independent Retailers; Roast Lamb & Shrewsbury Sauce Potato Chips and Parsnip Chips with Rosemary. Best of all, ten percent of the sales value of each case sold will be donated to the charity, which works hard to represent and promote community managed farms and gardens across the UK.
Roast Lamb & Shrewsbury Sauce is a hearty introduction to the Tyrrells range, with the sweet, sharp tones of the Shrewsbury Sauce (redcurrants and lemon) perfectly complimenting the rich lamb seasoning. Parsnip Chips with Rosemary is also an exciting addition to the Tyrrells root vegetables range. Taste tests at Tyrrells concluded that this new addition has a ‘comforting, homemade’ taste!
Cath Henley, senior marketing manager at Tyrrells, commented, “This is a really exciting partnership for Tyrrells. Growing your own produce, be it on a large scale like Tyrrells, or on a smaller scale like the schools and community groups we’re both working with brings a huge sense of satisfaction. Launching two new Tyrrells chip varieties for the cause also puts a whole new ‘tasty’ slant on the business of fund-raising.”
Tyrrells Roast Lamb & Shrewsbury Sauce Potato Chips and Parsnip Chips with Rosemary are available exclusively from Independent Retailers for a limited period of five months.
For more information contact Tyrrells on 01568 720244