#52ways with Pelagonia Aivar

Aivar needs no introduction to people who’ve visited or live in South-East Europe.

It’s an ancient recipe dating back to the time of Aleksandar the Great and it’s the trademark and best selling product for Pelagonia across all their markets.

A regional speciality, Aivar is made from sweet roasted red romano peppers ground with aubergine to give a sweet and creamy condiment but there’s no sugar or cream inside! It’s a great healthy low-fat, low calorie product with many uses and long shelf-life.

Pelagonia have enlisted the help of some big names from the food world to show food lovers in the UK how to use the product including Lindsey Bareham (The Times), Rob Kennedy (Chef to the royal family) and food writers and bloggers from across the globe.

52ways with Aivar will be available online to view early in 2014 with printed point of sale brochures coming in February 2014. Pelagonia will be offering tasting boxes in February for speciality retailers via their exclusive UK wholesale partner, Cotswold Fayre.

Contact Philip (hello@pelagonia.co.uk) for any media or retail enquiries.