This year sees the launch of the UK’s leading brand of mulberry juice drinks, packed in 252ml single serve and 780ml multi-serve glass bottles, designed especially for the independent speciality food sector.
Available in two varieties, Original Mulberry and Mulberry & Blueberry, mul-be® is a premium juice drink made using freshly squeezed, not from concentrate mulberry juice. It contains 100% natural ingredients which have been gently pasteurised to give the drinks a longer shelf life at ambient temperature.
Mulberries are similar in appearance to blackberries but with their own, distinctive, fruity flavour. They are one of nature’s true super foods, rich in natural vitamins and containing a higher level of antioxidants per 100g than many other super fruits such as cranberries and pomegranates.
Although mulberries have been somewhat forgotten in recent years, mul-be® brand owner, The Progressive Food Company, is convinced that this delicious berry fruit is long overdue a revival and has teamed up with Palamedes Public Relations Group to launch a PR campaign to raise consumer awareness of the fruit and to promote 2011 as The Year of the Mulberry.
For more information T: 01636 610584, E: info@mul-be.com, or W: www.mul-be.com. Please quote reference number SPFF2/11 on all enquiries.