Trade Show Responds To Market Demands

Exhibitors and buyers will benefit from expert knowledge and learn about subjects such as sustainable packaging, effective exporting and creative marketing. The latest development is that Meat South West will be targeting the food service sector with their seminars on adding value and profit through improved carcass utilisation, product development and creating closer links with suppliers.

Here are the seminar details with timings to allow visitors to plan their time at the show:

MONDAY 21ST APRIL

1100hrs:
MEAT SOUTH WEST SEMINAR:
ADDING VALUE TO RED MEAT AND ULTIMATELY INCREASING RETURNS.

Help understand the carcass and the supply chain better and develop new innovative methods of utilising the whole carcase, including the cheaper cuts.

Nigel Yeo from Philip Dennis Foodservice will be running the workshops illustrating the opportunities of adding value with the Exmoor beef range and award-winning Exmoor burger. There will be a fascinating butchery demonstration using modern butchery methods to add value and utilise more of the carcase. Rupert Dod an Exmoor beef farmer will talk through the Exmoor beef project and the importance of integrating the supply chain.

The workshop will cover the following key areas: Carcass Utilisation, Product Development, The Supply Chain.

Following the seminars you are invited to attend a cooking demonstration showing new and innovative ways of utilising the cheaper parts of the carcase to add value and ultimately greater profit margins.

Seminar delivered by Nigel Yeo, Philip Dennis Foodservice on behalf of Meat South West PO Box 16, North Tawton, Devon EX20 2WE. Tel: 01837 880443

1300hrs:
INCREASING YOUR WEBSITE TRAFFIC - A ROUGH GUIDE

E-Strategy is one of the UK’s leading Search Engine Optimisation and Online Marketing agencies; providing a comprehensive range of search engine marketing solutions including Search Engine Optimisation consultancy, Link Building, Online PR and PPC Management.

Sam Gilson of E-Strategy will be giving E-Strategy views on “Increasing your Website Traffic - A Rough Guide”.

The importance of Online Marketing and Search Engine Optimisation to online businesses. The constant evolution of the web and how it impacts websites. What’s currently working on the Search Engines … and what’s not!

Presenting a case study of a local attraction that promotes local produce and regional suppliers through its website and both parties achieved results through continuous online marketing.

Seminar delivered by Sam Gilson, E Strategy Limited, Park Field House, Teignmouth Road, Torquay, Devon TQ1 4EX. Tel: 0845 8382396

1400hrs:
S.A.L.S.A. - The approval scheme that helps local and regional food and drink producers supply their products to national and regional buyers.

The aim of S.A.L.S.A is to create a supplier approval scheme with a strong local emphasis and clear benefits for all its stakeholders. In other words, there is something worthwhile in SALSA whether you are a local producer looking for a wider market for your products or a buyer of locally produced food looking for suppliers who are working to demonstrably safe standards.

SALSA will make you visible and give you access to bigger markets in your local area. Joining the scheme and gaining approval will give you access to many valuable resources to help you meet and retain the SALSA standard.

SALSA provides you with an up-to-date, fully searchable directory of SALSA approved Suppliers by region and by product group. With SALSA approved Suppliers, you can be confident that you are buying from a Supplier who has practically demonstrated their capability to meet the food safety standards you require. The directory also contains Suppliers who are working towards their approval.

1530hrs:
TIN HORSE: HOW TO MAXIMISE THE PACKAGING OPPORTUNITY

Optimising the packaging opportunity: A set of guiding principles that can be used to enhance consumer experience within a sustainable framework.

Squeezing the most from your packaging: How to gain competitive advantage by making your packaging work on five layered levels- practicalities, functional benefit, brand communication, emotional connection through to the build up of rituals, habits and practices.

The seminar will look at specific packaging issues that are commonly faced by a food and drink producer - special attention will be given to how layered packaging can be made delivered in a sustainable manner.

This is an open and informal forum, which we ask you to bring your issues and questions.

Seminar delivered by Peter Booth, Tin Horse, Pelham House, Pelham Court, Malrborough, Wiltshire SN8 3AY. Tel: 01672 519999

TUESDAY 22ND APRIL

1100hrs:
MEAT SOUTH WEST SEMINAR:
ADDING VALUE TO RED MEAT AND ULTIMATELY INCREASING RETURNS.

See above

1400hrs:
FOOD FROM BRITAIN: ARE YOU READY TO EXPORT?

Exporting can boost your turnover and reduce your dependence on UK-based customers.

Moving into export is a big step - it’s important you consider whether your business is ready for the challenge.

Mary MacNeal from Food From Britain will talk you through the steps to Export, focusing on trends - traditional markets for British Food and Drink exports - developing markets - preparing for exports highlighting success stories from SW companies.

Seminar delivered by Mary Macneal, Client Development Account Manager, Food from Britain. Tel: +44 (0)7836 217689