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Get your free copyWarren Thomas opened The Farm Shop, in Moulsham Street, just before Christmas after running another farm shop in White Roding for a year and a half.
Business has been very good so far, thanks to longer opening hours and giving shoppers the chance to buy as little or as much as they want of each item.
Mr Thomas said, “It was always going to be busy in December because you’re new and people come in to see what’s there and be nosey. January and February is reality, because everywhere is quiet, but we haven’t really stopped.
“It’s all fallen into place and things seem to be meant to be this way. It’s painful to watch waste – only buying what you need is a cheap way to shop and live. People are fed up of what happens at supermarkets and buying en masse.
“They like the idea of buying small. It’s amazing how cheap things become when you only buy what you need – the cost really goes down,” he added.