Sweet Sellers at ISM

“There continues to be a growth in all things Sea Salted Caramel. It’s by no means yesterday’s flavour. Every confectionery range now has something that ticks this box so it’s not quite as ‘special’ as it was originally, and whilst there are other flavour developments it’s clear that they are niche and transient. It will be hard to beat it in terms of its adaptability across so many confectionery areas.

“Tea is increasingly being used for both subtle and strong flavours – match and chai and also herbs, basil, rosemary, often matched with a fruit of some kind. Raspberry remains a frequent choice, with the tartness of the berry matched against either the sweet of sugar confectionery or the bitter of high% dark chocolate.

“Liquorice was everywhere at ISM in all its guises, from the cheap and cheerful to the premium and beautiful. Historically popular with Scandinavians and the Dutch, UK buyers are now beginning to pay more attention to it. Closer to home, brittles and sauces were in high demand and there will be increasing activity in both areas as chocolate brands look to stretch their ranges into new realms.”