St Austell Brewery Launches Coffee Brand

Research has shown that the British coffee market saw a growth of 6.4 per cent in the past 12 months.

St Austell launched its Brewer & Bean brand earlier this year in order to provide consumers an alternative to big-name, high street-based coffee chains. The coffee has been blended to the brewer’s exclusive recipe, which combines Robusta from Uganda and Arabica from Honduras, Peru and Salvador.

The new site will offer a varied range of coffees, Tea Pig teas and Fairtrade hot chocolates, and a wide range of coffees, including espressos and café con hielos will be available to take away or drink in from St Austell Brewery pubs across the South West.

The opening follows the research of Future of Pubs 2014, which revealed that a bad cup of coffee would put off 33 per cent of consumers from returning to a pub. Pubs and other non-specialist businesses are are providing competition to branded coffee shops, which make up around a third of UK coffee outlets.

Jeremy Mitchell, marketing director at St Austell Brewery said, “The astonishing growth in the coffee sector has meant that customers are demanding a quality product and an extensive selection, but they increasingly want to enjoy their coffee in a pleasant location with a greater selection of hot and cold food. Our estate of pubs, hotels and inns across the South West are in a perfect position to cater for this demand.”

Roger Ryman, head brewer at St Austell Brewery said, “It is great to see the first outlet open. The beans have such a strong, rich flavour, which is something that I am particularly interested in. I’m already thinking about a new brew inspired by Brewer & Bean.”