06 December 2007, 15:06 PM

  • Value for money is an all important factor in consumer buying decisions these days, however, customers also want quality.

New global research by Nielsen shows that 85% of consumers ranked good value for money as the number-one consideration for choosing a grocery store. But the second main consideration was “having a better selection of high quality brands and products.”

Johan Sjostrand, head of retailer services at Nielsen Europe, said, “This is a perfect example of today’s schizophrenic shopper. Demanding shoppers expect the best of both worlds from retailers today. On the one hand, we’re all natural bargain hunters and demand good value for our grocery dollar, and on the other, we expect retailers to stock a wide selection of high quality brands and products to allow us to indulge in our favourite premium treats.”

He added, “The same consumers want the ‘cheapest of the cheap’ in some categories and the ‘best of the best’ in others.”

Location and ease of parking were the third and fourth most important attributes.

The survey was conducted in 47 markets across Europe, Asia-Pacific, the Americas and the Middle East.