26 November 2007, 21:10 PM

  • According to recent research, food retailers are expecting a four percent growth this Christmas with sales expected to reach almost £12bn this year, five percent more than in 2006.

The figures, revealed by the British Retail Consortium and Nielsen also show that turkey sales are likely to be up by seven percent to £42m, with sales of organic types rising by a huge 46%. It is estimated that each household will spend approximately £169 on Christmas food and drink, pushing the average cost of Christmas lunch to almost £16 per head, up from £14 in 2006.

BRC director general, Kevin Hawkins, said, “The retail sector has experienced challenging trading conditions this year and, with even tougher times ahead, these figures will be encouraging for many retailers.

“However, with the recent slump in consumer confidence and falling spending power, growth this year is likely to be driven by discounting. If retailers do see a boom this Christmas, it will be followed by a slump in spending, as consumers really start to feel the pinch and tighten their belts.”

Other findings showed that sales of Brussels sprouts are set to reach £12m, seven percent more than in 2006, while mince pies are expected to reach £33m. An estimated £21 million of Christmas puddings will be sold and sales of assorted boxed chocolates are expected to reach £222m, with milk and dark organic chocolate sales are set to rise by almost 60% to £3m. Food hampers and gift selection will also fair well, with sales expected to reach 10m, a rise of four percent.