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Get your free copyA further plus point for consumers is rapeseed oil’s higher burn point, leading to an 11.5 per cent increase of volume demand and a 0.9 per cent drop in sales for extra virgin olive oil.
Ben Guy, managing director of Borderfields said, “The Mediterranean diet has traditionally been seen as healthier than the British diet due to its reliance on olive oil. That could all be about to change as British consumers are becoming more educated on the health, economic and environmental benefits of rapeseed oil.
“Not only is cold pressed rapeseed oil half the saturated fat of olive oil, but it also contains omegas 3, 6 and 9; essential fatty acids known to reduce cholesterol and maintain a healthy heart, brain function and joint mobility. It is also completely natural – free from additives and processing.
“We are starting to see a real tipping point in demand. It’s not difficult to appreciate the benefits of rapeseed over olive oil. It scores top marks for being healthy, local, environmentally friendly and tasty. I think that message is starting to get through to consumers.”
Tesco, which stocks Borderfields, has seen a 60 per cent increase in rapeseed oil sales over the past year, and reputable chefs are now recommending the oil for at-home cooking.
Kenny Atkinson, Michelin Star chef said, “Rapeseed oil can be used as a healthy butter and margarine replacement for baking as well as for dressings and dipping. It makes the best roast potatoes and excellent mayonnaise. I wouldn’t be without it in my kitchen.”