Punish Irresponsible Drinkers, Not Retailers

“We are committed to our role as responsible retailers and to delivering our part in reducing alcohol harm,” says James Lowman, chief executive of ACS. “However we believe that a code of practice that affects all retailers is likely to be a bureaucratic straight-jacket. For example, a code that dictates certain training for convenience store staff has the potential to be very restrictive and burdensome on our sector.

“We are keen to see more details on the proposed restrictions on price and promotion. We are not convinced that there is a robust evidence base to show that measures outlined in this code of practice to restrict the way alcohol is promoted will prevent alcohol related harms. Such measures may undermine competitiveness and harm the interests of responsible consumers.

“We are also concerned about the Government’s pledge to pursue a ‘two strikes and you’re out’ policy in relation to alcohol retailers. We support effective sanctions against irresponsible retailers, but think the priority should be placed on partnership working and not draconian enforcement.“