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Get your free copy25 February 2013, 10:54 AM
- A Northern Irish deli has launched a range of own-label products
Sawers, in Belfast, has already teamed up with artisan producers in Britain and Northern Ireland to develop and market an initial range of its own brand relishes, chutneys, jams and balsamic vinegars, which it aims to market in Britain and the Republic of Ireland.
Kieran Sloan, owner of Sawers, said, “Demand for artisan foods with provenance and traceability is growing rapidly and has been encouraged by recent food scares. Our customers, for example, are increasingly asking about the producers who supply us. They want to know what they are eating and they’re also now prepared to pay a bit more for foods with provenance.
“I know where everything on our shelves comes from. It made sound business sense for us to link up with a number of artisan suppliers to create a brand based on the shop’s rich and colourful heritage and reputation as a purveyor of gourmet foods. Our hampers of gourmet food and drink, for instance, regularly attract customers from outside Northern Ireland.”
